Indoor Paint Collection

Cover Story x Iittala

Our newest collection consists of the colors yellow, blue, beige and brown. The collection is a collaboration with Iittala, a pioneer in Nordic design. Inspired by Iittala’s glass color archive of more than 200 different shades and the aesthetics of Nordic design, the collection of plastic-free interior paints has been created by Päivi Häikiö, designer and Cover Story Design Director.

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The essence of color

Colors play a key role for both Iittala and Cover Story. Iittala is an internationally recognized expert in color glass and Cover Story is an interior paint professional. Both brands are united by what makes up the ultimate essence of color: that the perception of colour never stops but the experience is always unique and caught up in the moment. The collaborative collection stems from the brands’ strong understanding of colors and their impact on space and mood.

“We can imagine what a yellow vase looks like in the first bright rays of light in spring, or how light sifting through the leaves of a tree plays and creates new shades on the surface of a painted wall. The experience of space, atmosphere and moment created by colours creates strong experiences and memories.” – Päivi Häikiö

Inspired by glass colors

“The classics and architecture within the Finnish art industry are the sources of inspiration for Cover Story’s color scale - that is, the whole tradition of spatial atmosphere and know-how, to which Iittala is also intertwined. Iittala’s rich tradition and the color glass combinations created by artists - designers and glassblowers - inspired me to create new shades of collaboration. The coloured glass appears in several different colors at the same time: the color of its shadow, the reflection conjured by water and the sun, the play of the edge, shape, color and thickness of the glass”, continues Häikiö.

Four new shades

Häikiö explored the different forms of Iittala’s popular colors, yellow, linen, blue and brown, looking for different castors and color palettes of the same shade. The expedition resulted in a collection of four paint shades that respects the philosophy of Nordic design and the history of the use of Iittala’s glass colors.

“Glass and glass colors are at Iittala’s core. For 140 years, we have been creating, thinking and shaping the Nordic way of life. It is fascinating to collaborate with companies and designers who share the same values. Cover Story has wonderfully drawn from our brand’s design tradition and created timeless paint colors — you can either choose one or the entire color palette for your home,” explains Jonna Puhakka, Product Manager, who is responsible for Iittala’s collaborations.

Available now

The Cover Story x Iittala collection is now available in the Cover Story online store at coverstorypaint.com, in retail channels and at Cover Story’s Helsinki Paint Studio at Bulevardi 17.

All shades are sold pre-tinted in 3.6- and 9-liter cans. Discover the novelty shades from A4 sized adhesive samples painted with genuine Cover Story paint. Samples match 100% of the final shade.

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